B2B Performance Evaluation Model

Many business firms are planning, or practicing B2B, however, analysis on the performance of companies achieved by B2B has not been made sufficiently, and there isn't any evaluation method to determine whether B2B has been planned and practiced in an appropriate way. Therefore, we proposed B2B performance Evaluation Model , which is able to make in-depth evaluation of the company's performance caused by B2B and the overall factors that causes the performance in the planning, implementation and practicing process. Evaluation Model is developed by the analysis of the current situation through interviews as well as the conceptual framework based on theoretical studies. We proposed 4 type B2B performance evaluation models: buyer-oriented B2B, seller-oriented B2B, e-Marketplace for Participants, and e-Marketplace for Intermediary. And each of them consist of three part of evaluation index; B2B initiation, B2B planning & implementation, and B2B performance evaluation. Validity of each evaluation factors was verified by surveying the six experts using the Delphi method, and the weights of each factors were proposed.